What is PageSpeed Insights (PSI), what is measured, and what is included in the report? What are the different tools? What do these tools measure? When should they be used? And who should use them? The different tools can lead to confusion amongst those who work with websites. With this short and easy to understand text, Google packed a punch by touching upon many concepts that are now buzzwords today: user experience (UX), bounce rate, return on investment (ROI), page speed, search engine optimization (SEO), and search engine result pages (SERP) to name a few.īut Google also wrote another interesting line immediately after this: “We use a variety of sources to determine the speed of a site relative to other sites.” Now in 2022, Google has many different tools that can be used to assess a website’s performance. Like us, our users place a lot of value in speed-that's why we've decided to take site speed into account in our search rankings.” But faster sites don't just improve user experience recent data shows that improving site speed also reduces operating costs. “Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. Google recognized the importance of page speed back in April 2010, with its blog post Using site speed in web search ranking: A negative user experience can negatively impact conversions and in turn have a costly impact on an SME’s bottom line. How fast a webpage initially loads and how quickly a user can navigate to other areas of the site has a significant impact on a visitor’s experience of the site.
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